Hyperice is a Cinderella story that started as a $10 million niche accessory shop to a $1B global leader in sports recovery and optimization. The brand originally made its way into the global arena with products targeting professional athletes, and has since expanded into a robust line of consumer products. They had the inventory and the budget, but they needed outside expertise to achieve their objective of becoming the number one brand in their vertical. Leading their ad agency team, I worked with Hyperice to surpass their highest grossing revenue quarter on record by pushing their ad accounts to their limits during one of the most competitive times of the year. Today, this industry leading brand is now a dominate player in the sports category.