MATE the label is sustainable fashion brand based out of Los Angeles. The brand started as a vintage t-shirt company has since scaled to become a leading ethical and environmental fashion brand. I have worked with MATE since 2019 and have seen it double in size. Recently, the team at MATE approached me to help achieve a new goal: increase profits and diversity its marketing channels. Over the past 16 months, we have expanded MATE’s reach while nearly doubling profits through a blend of smart campaigns, strategic creative testing and a rigorous focus on cutting unnecessary acquisition costs. As we look ahead, MATE is positioned to take more market share in the United States while it also launches a global marketing campaign committed to moving clean fashion forward.