Represent is a UK-based fashion house that sells streetwear and urban clothing. The brand has a strong following in the UK, but the CEO wanted to expand into the US market without sacrificing performance. I created a global advertising plan for Represent that targeted US consumers with a heavy focus on the latest customer acquisition tactics. At the heart of this strategy was a complete renovation of their creative testing workflow and all new creative comps. My team and I identified the key creative ads that were performing well and combined that with intelligence sources across competitor ads. The result was an immediate improvement in global performance and improved marketing scale in the united states.